The show drove more than 8 million views across TikTok, Facebook and Instagram, close to 20 million impressions across Facebook, Instagram, and Twitter, and over 19 million impressions of #PremiosdelaRadio on TikTok. The awards show led locally among Spanish-language networks, ranking EstrellaTV #1 in Denver and Sacramento, #2 in Los Angeles, San Francisco, and throughout the state of California, and #3 in Dallas and Houston.Īcross Estrella’s AVOD, FAST and website, the awards show drove over 8 million streaming minutes, a +200% increase vs. The show delivered EstrellaTV’s highest primetime audience in 2021, beating Unimas from 10:15 p.m.
Leading the winners were three of the most talked-about artists in 2021: Grupo Firme (five awards), Ángela Aguilar (three awards), and El Fantasma (two awards). Fourteen awards were presented in the on-air ceremony. The live awards event was held Wednesday, November 10 at the Foro Expo Santa Fe in Mexico City and is considered the biggest night in Regional Mexican music. For the first time, the renowned awards and red carpet show was broadcast across Estrella Media’s digital and FAST channels, as well as in Mexico on broadcast partner TV Azteca Uno. and over 1.5 million in Mexico through broadcast and streaming, and nine million via social media. The broadcast reached over a million fans in the U.S.
and the leading Spanish-language multi-platform media company, saw the return of its original Regional Mexican Music awards show Premios de la Radio to the EstrellaTV network on Wednesday, November 10, driving a global reach of over 10 million fans across its streaming, social, and broadcast platforms. LOS ANGELES-( BUSINESS WIRE)- Estrella Media, the number one producer of Spanish-language content in the U.S.
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